In these difficult economic times efficiency is paramount. Being able to measure and assess your marketing effort is of vital importance. How else do you know what is working and what isn’t? Is your marketing pound achieving what you’d hoped ? Can you measure its effectiveness or not? Do you review quarterly or at worst annually how your marketing communications have performed?
Many companies draw a blank to these questions. Challenging times call for attention to your marketing communications so that you can correctly target you customer segments, exploit vertical markets and seek new customers.
Conducting a review of all your marketing communications, website, direct mail, adverts and social media activities ensure your brand stays fresh and doesn’t perish.
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